Assassin’s Creed Franchise Boss Leaves Ubisoft After Two Decades
The Assassin’s Creed series is entering a new era — and it’s doing so without one of its most influential creative voices. After more than 20 years at Ubisoft, franchise boss Marc-Alexis Côté has officially departed the company as the brand moves under the umbrella of Vantage Studios, a newly formed entity part-owned by Tencent.
🕵️♂️ A Veteran Steps Away
Côté’s exit marks the end of an era for one of gaming’s most enduring franchises. Over his two-decade career, he helped define the DNA of Assassin’s Creed — from its historical storytelling roots to its modern RPG evolution.
His departure comes just weeks after Ubisoft announced that Vantage Studios, which now manages Assassin’s Creed, Far Cry, and Rainbow Six, would operate semi-independently, with Tencent holding a 25% stake.
🏢 The Shift to Vantage Studios
According to reports, Ubisoft employees were informed internally that Vantage Studios would require its leadership to be “aligned” with its new direction and strategic goals.
Sources indicate that Côté was offered a leadership position within the new studio structure but chose not to accept, signaling a divergence in creative vision and priorities.
🗣 Ubisoft’s Official Statement
In a company note shared with staff and obtained by IGN, Vantage Studios co-CEO Christophe Derennes expressed disappointment in Côté’s choice, acknowledging that he had “his own expectations and priorities” for the future of the brand.
Ubisoft later issued an official statement confirming the news:
“Following the organizational restructuring announced in March 2025, Marc-Alexis Côté has chosen to pursue a new path outside Ubisoft. While we’re saddened to see him go, we’re confident our talented teams will continue building upon the foundation he helped create.”
The statement also thanked Côté for his creativity, leadership, and long-term impact on both the company and its players.
⚙️ What This Means for Assassin’s Creed
With Ubisoft’s most valuable franchise now under Vantage Studios, many fans are wondering what comes next. The restructuring suggests a shift toward a more flexible, cross-franchise approach — one that integrates resources from Assassin’s Creed, Far Cry, and Rainbow Six under shared management.
Given Tencent’s investment, it’s likely that Ubisoft will pursue deeper global partnerships, possibly expanding its reach into live-service and mobile experiences, while continuing to develop flagship console titles.
🧠 Final Thoughts
Marc-Alexis Côté’s departure is more than just a leadership change — it’s a symbolic moment marking a new chapter for Ubisoft’s biggest franchise. His influence on Assassin’s Creed helped shape its evolution from a stealth adventure into a global entertainment powerhouse.
As Vantage Studios takes the reins, fans can only hope the spirit of innovation and storytelling that defined the series for over 15 years continues to thrive.
TL;DR
- Marc-Alexis Côté, Assassin’s Creed franchise boss, leaves Ubisoft after 20+ years.
- The move follows the formation of Vantage Studios, co-owned by Tencent (25%).
- Côté was reportedly offered a leadership role at Vantage but declined.
- Ubisoft thanks him for his contributions and assures the series’ future is in capable hands.
- The Assassin’s Creed brand, along with Far Cry and Rainbow Six, will now operate under Vantage Studios.
A new era begins for the Creed. 🗡